SUSTAINABILITY OF ORGANIC VEGETABLE SUPPLY CHAINS IN SRI LANKA

Abstract

This paper is aimed at investigating the sustainability of organic vegetable supply chains in Sri Lanka highlighting the challenges faced and feasible measures to enhance the sustainability. Therefore, the study addressed two research questions: what are the main challenges hindering the sustainability of the Sri Lanka supply chains for organic vegetables? Which strategies can be recommended to enhance the sustainability of the organic vegetable supply chains in Sri Lanka? The study aims for a specific population of organic producers and entrepreneurs from the Colombo area of the Western province of Sri Lanka where organic vegetable production is predominant in the country. The study provides a comprehensive examination of the primary stakeholders involved in the supply chain of organic vegetables. Data collection was based on a focus group discussion and interviews with organic farmers, organic business owners, and other supply chain stakeholders. The thematic analysis approach was utilized to identify, examine, and interpret recurring patterns in the qualitative data. Some of the thematic areas that have emerged include an understanding of organic practices, seed sourcing, hurdles posed by certification and regulation, shifting market and demand, production and technology constraints, consumer behaviour and trends, operations and logistical issues, legal support gaps and hurdles, and economic and financial factors. These identified challenges hinder the sustainability of the organic vegetable supply chains in Sri Lanka. Therefore, the paper concludes with strategic recommendations for the way forward.