ICMR 2024: Recent submissions

Now showing items 21-34 of 34

REVOLUTIONIZING CRM: HOW AI PERSONALIZATION IS SHAPING THE FUTURE OF E-COMMERCE FROM THE CUSTOMER'S PERSPECTIVE

Jegashini, K.; Shivany, S (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

Artificial Intelligence revolutionizes customer relationship management by enhancing engagement and loyalty. The research explores the use of AI in CRM strategies, focusing on personalized approaches. By using AI al ...
PROMOTING UNDERUTILIZED FRUIT AND VEGETABLE MARKET IN SRI LANKA AS A NEW AGRIBUSINESS VENTURE: A LITERATURE REVIEW

Silva, K.N.N; Rasanjalee, P.H.N (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

Underutilized crops possess many nutritional, medicinal and botanical values. The problem is most of the underutilized crops are grown in local and wild areas and remain unknown to the people. Furthermore, popularizi ...
INVESTIGATING THE EFFECT OF HEDONIC FACTORS ON ONLINE IMPULSE BUYING IN THE FASHION RETAIL SECTOR

Nisansala, K.T.D; Samarasinghe, G.D; Mudalige, D.M (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

An exploratory study was conducted to understand the influences of different marketing stimuli in fashion retail websites on impulse buying, reflecting customer eye movements. Both previous research and existing theo ...
OPTIMIZING THE EFFECTIVENESS OF MEMORANDUMS OF UNDERSTANDINGS (MOUs) THROUGH OMNI-CHANNEL MARKETING: INSIGHTS FROM SRI LANKAN UNIVERSITIES AND PROFESSIONAL ORGANIZATIONS

Sangarathas, D (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

This study addresses significant gaps in understanding Memorandums of Understanding (MOUs) between Sri Lankan universities and professional organizations, focusing on the effect of omni-channel marketing strategies. ...
EXPLORING KEY DRIVERS BEHIND GEN Z ADOPTION OF INSTAGRAM REELS

Singh, P; Rizwana, M (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

Instagram (IG), a prominent photo and video sharing app, launched its "Instagram Reels" feature in 2020 and saw an immediate surge in popularity. Fashion firms are increasingly using Instagram Reels as a crucial adve ...
INFLUENCE OF SOCIAL MEDIA MARKETING ON CUSTOMER PURCHASE INTENTION: AMONG ELECTRONIC DEVICE CUSTOMERS IN SOUTHERN PROVINCE, SRI LANKA

Madushani, R.K.R.N.; Nanayakkara, B.P. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

This research offers a comprehensive analysis of the data obtained to examine how social media marketing affects customers’ intentions toward purchasing electronic devices in the southern province of Sri Lanka. ...
EARLY SUICIDE PREDICTION USING NLP TECHNIQUES USING SOCIAL MEDIA DATA

Uswatte, U.L.N.P.; Asanka, P.P.G.D. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

Suicide is a significant public health concern worldwide, necessitating early detection and intervention to prevent loss of life. With the proliferation of social media platforms, a vast repository of user-generated ...
DETERMINANTS OF MODERN MEDICAL TECHNOLOGY ADOPTION AMONG AYURVEDA DOCTORS IN THE NORTH CENTRAL PROVINCE IN SRI LANKA

Jayawickrama, P.G.C.; Amarasinghe, A.A.M.D (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

This study explores the determinants of modern medical technology acceptance among Ayurveda doctors in the North Central Province of Sri Lanka, providing a comprehensive framework based on the Technology Acceptance M ...
IMPACT OF INDUSTRY 4.0 TECHNOLOGIES ON EXPORT PERFORMANCE IN SRI LANKAN APPAREL SECTOR: THE MEDIATION ROLE OF SUPPLY CHAIN AGILITY

Farwin, M.M.F.S; Kumudumali, S.H.T. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

The apparel sector is important to Sri Lanka's economy since it highly contributes to export earnings and employment. Yet, there is a lack of research on the relationship between Industry 4.0 technologies and export ...
CYBERSECURITY CHALLENGES IN THE ERA OF DIGITAL TRANSFORMATION IN GOVERNMENT

Dissanayake, D.G.I.; Gunathilake, W (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

Technological advancement combined with the need for government innovation, is driving fundamental change in the public sector. This paper explores the digital transformation environment as governments adopt cloud co ...
SERVICE QUALITY AND FOREIGN PATIENT SATISFACTION OF AYURVEDA MEDICAL TOURISM INSTITUTIONS WITH SPECIAL REFERENCE TO HIRU AYURVEDA HEALTH RESORT

Uluwaduge, U.P.T.; Menike, L.M.C.S. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

Sri Lanka has gained recognition as a premier destination for authentic Ayurveda healing. However, Sri Lanka faces significant competition in this industry, making client satisfaction crucial for success. It is requi ...
A STUDY ON CORPORATE DECISION-MAKING CRITERIA IN SPONSORING SPORTS EVENT TOURISM WITH SPECIAL REFERENCE TO SRI LANKA’S TOURISM INDUSTRY

Nawela, N.M.R.G.P.; Karunarathne, K.M.M.M. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

Growing trends in sports events have led corporations to consider sports sponsorship as an effective marketing tool to capture a distinct customer segment. This study was conducted to understand the corporates’ decis ...
CHALLENGES IN PROMOTING JAFFNA AS A SUSTAINABLE TOURIST DESTINATION

Rathnayake, A.; Erathna, B (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

In recent years, the importance of sustainable tourism development has risen to the forefront of global consciousness. Jaffna, previously an unexplored destination, has recently emerged on the tourism landscape follo ...
SUSTAINABLE CHOICES IN HOSPITALITY: UNDERSTANDING CONSUMER RESPONSES TO SUSTAINABLE SUPPLY CHAIN MANAGEMENT PRACTICES IN HOTELS

Jayasekara, M. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

This conceptual paper outlines a future study based on the literature review related to Sustainable Supply Chain Management (SSCM) practices and consumer purchasing decisions. As the entire society increasingly empha ...

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