1. Introduction The Sri Lankan life insurance sector is increasingly adopting advanced technologies to improve service delivery and customer engagement. However, growth and penetration remain limited, primarily due ...

1. Introduction Bank stability is a crucial element of the financial system. The global financial crisis of 2007–2009 exposed significant flaws in the banking system. This led to uncertainty about the stability of banking ...

1. Introduction Banking sector Development (BSD), Human Capital (HC), and Technological Advancement (TA) are the most considered factors in the economy across the globe when capturing growth. This study attempts to examine ...

1. Introduction Many banking processes are now fully automated for convenience, and financial innovation is increasingly recognized as a catalyst for economic growth. Yet, its mediation effect between bank performance ...

1. Introduction The landscape of modern banking is undergoing a dramatic shift fueled by hyper-personalization, which involves tailoring banking experiences to individual customer preferences and behaviors, enhancing ...

. Introduction In today's competitive digital landscape, banks face increasing challenges in standing out. Traditional marketing methods often fall short of capturing attention and building trust. Despite the rise in ...

1. Introduction Sri Lanka faces a severe housing crisis driven by economic instability, rising property prices, and limited access to affordable financial support. This study examines the effectiveness of housing and ...

1. Introduction Using two behavioral factors, overconfidence and herding behavior, and one mediating factor, risk perception, this study examines how those two behavioral factors affect the investment decision-making ...

1. Introduction The global emphasis on Environmental, Social, and Governance (ESG) performance has increasingly shaped corporate strategies, with Sri Lankan regulators prioritizing ESG-driven initiatives. Despite this, ...

1. Introduction The limited focus on intangible assets in capital structure decisions highlights a gap, particularly when compared to traditional factors such as profitability or tangible assets. This study addresses ...