Abstract:
This conceptual paper outlines a future study based on the literature review
related to Sustainable Supply Chain Management (SSCM) practices and consumer
purchasing decisions. As the entire society increasingly emphasizes on
sustainability, organizations strive to achieve sustainability not only within their
internal organization but also throughout their entire Supply chain (SC). SSCM
practices can be prominently evident in the hotel industry as it is not just a
manufacturing industry but also a mix of manufacturing and service. “Even
though hotels practice sustainability in all three pillars (environmental, social,
and economic) in their SC, an unresolved question persists: Are the customers
concerned about all those when making the purchasing decisions if they do not
perceive them as economically beneficial? Many studies have explored SSCM, but
addressing this question, there is a need to study the interrelationship between
SSCM practices and consumer purchasing decisions. The study aims to create a
common understanding of consumer perception towards SSCM practices and
proposes a developmental framework to analyze their impact on consumers’
purchasing decisions in the hotel industry. The framework is the result of
synthesizing research, theory, and practice knowledge from a range of disciplines
and approaches. The findings of the study can have some impressive results and
provide actionable insights for the hotel industry regarding consumer
behaviours towards SSCM. This may help companies enhance their SSCM
practices and communication strategies, aligning more closely with consumer
values and potentially increasing market share. Additionally, the study will
contribute to extending existing theories in the field.
