Abstract:
Short video app usage among older adults in rural China has grown significantl
reflecting broader digital adoption trends. While previous studies have focused
addiction and health issues, with an emphasis on urban areas, this study explores the
social impacts of short videos on rural older adults. Conducted from May to August 2023
in Yongfeng, Jiangxi Province, the research investigates the implications of short video
usage among older adults. Data collection involved semi-structured interviews with 18
respondents selected through snowball sampling, analyzed using inductive content
analysis and mixed methods. The findings highlight both positive and negative impact
Short videos provide benefits such as entertainment,social connection, and informati
access but raise concerns about user suitability and safety. Challenges include
accessibility and security, which hinder older adults from fully leveraging digital
technology. Addressing these issues can enhance their digital experience, fostering
inclusion and maximizing the potential benefits ofshort video platforms for rural elder
users.
