The Patterns of Short Video Usage and Its Impact and Consequences for Older Adults in Rural China

Abstract

Short video app usage among older adults in rural China has grown significantl reflecting broader digital adoption trends. While previous studies have focused addiction and health issues, with an emphasis on urban areas, this study explores the social impacts of short videos on rural older adults. Conducted from May to August 2023 in Yongfeng, Jiangxi Province, the research investigates the implications of short video usage among older adults. Data collection involved semi-structured interviews with 18 respondents selected through snowball sampling, analyzed using inductive content analysis and mixed methods. The findings highlight both positive and negative impact Short videos provide benefits such as entertainment,social connection, and informati access but raise concerns about user suitability and safety. Challenges include accessibility and security, which hinder older adults from fully leveraging digital technology. Addressing these issues can enhance their digital experience, fostering inclusion and maximizing the potential benefits ofshort video platforms for rural elder users.