Abstract:
1. Introduction
The Sri Lankan batik industry, renowned for its artistic heritage, is a
burgeoning sector. Despite its growth, the effect of Corporate Social
Responsibility (CSR) on fostering social and environmental responsibility
among batik entrepreneurs remains largely unexplored. CSR, involving a
business's commitment to society and the environment, can strengthen
brand reputation and foster positive relationships. This study seeks to find
the effect of CSR initiatives on social and environmental practices of batik
entrepreneurs in Sri Lanka.
2. Research Methodology
This research employed positivism philosophy and a deductive approach,
with a quantitative method to conduct the research. A survey
questionnaire was used to gather data from 35 NVQ qualified Batik
entrepreneurs and 69 Batik business owners registered at the Ministry of
Industries and functioning through case study-based strategy during the
year 2024. Data analysis utilized Pearson correlation and chi-square tests.
3. Findings and Discussion
This study reveals that Sri Lankan batik entrepreneurs' CSR initiatives, such
as sustainable production, charitable donations, and community
empowerment, significantly contribute to social and environmental
responsibility. The findings, supported by chi-square tests indicate that
these practices have a positive impact on brand reputation, customer
loyalty, and community relations. These results align with global trends in
sustainable business and highlight the potential for Batik entrepreneurs to
drive positive change.
4. Conclusion and Implications
This study underscores the importance of sustainable practices, charitable
donations, and community engagement in the Batik industry. The findings
suggest that by prioritizing these factors, entrepreneurs can enhance their
brand reputation, strengthen community relations, and achieve long-term
success. Additionally, the study highlights the need for a nuanced
understanding of the cultural and economic contexts that shape CSR
practices.
