Abstract:
1. Introduction
The technology is an important part of ever-changing cosmetic industry
globally. The latest technology helps to enable producers to optimize
production processes. Even international companies are using advanced
technologies; the technology adoption is very poor in the Sri Lankan
cosmetic sector. Most of the local cosmetic manufacturers are using
traditional and semi-automated methods. The purpose of the study is to
unveil the factors that affect poor technological adoption in the cosmetic
industry, especially in the context of Sri Lanka.
2. Research Methodology
This study was conducted as qualitative- deductive research approach to
address research questions and used the purposive sampling method. The
study employed thematic analysis through Dedoose software to develop
patterns collected data from semi-structured interviews through 7
informants related to technology and higher-level management
representing 7 registered cosmetic companies in Sri Lanka.
3. Findings and Discussion
Findings of the study identified three significant factors for poor
technology adoption in the cosmetic industry in Sri Lanka by adopting DOI
theory. The findings indicate compatibility, complexity, and trialability are
the significant factors with many interviewees perspective, and relative
advantage and observabilty are not impacting the poor technology
adoption in this industry.
4. Conclusion and Implications
This study reveals factors affecting poor technology adoption in the Sri
Lankan cosmetic industry by addressing DOI Theory. According to the
outcomes of the study, the researchers identified the main factors
contributing to poor technology adoption in manufacturing processes.
Several solutions can be recommended to minimize the identified factors
including phased technology integration, local adaptations, pilot programs,
and financial incentives. Limitations included limited prior research, few
manufacturers, and restricted access to interviews. Future research could
use online surveys and examine different business scales.
