AN EXPLORATION OF THE USAGE OF AND THE PERSPECTIVES OF GENERATIVE ARTIFICIAL INTELLIGENCE TOOLS BY MANAGEMENT UNDERGRADUATES AT SUSL

Abstract

1. Introduction The rapid proliferation of Generative Artificial Intelligence (GAI) tools in today's higher education has not been accompanied by enough knowledge of how students use and their perspectives on GAI tools in their academic journey in Sri Lanka. Thus, this research aimed to explore how students use GAI tools in the higher education process and their perspectives on the usage of GAI tools. The study identified new contextual knowledge on GAI use in higher education and offered practical insights. 2. Research Methodology The study was based on an interpretivism paradigm, employing an inductive research approach, qualitative exploratory research methodology, and multiple case study strategy. Using a convenient sampling method, eleven in-depth interviews were conducted with management undergraduates at SUSL and data were analyzed using thematic analysis. 3. Findings and Discussion Findings indicate that students use GAI tools for copying and pasting information, extracting ideas, paraphrasing, and fixing grammatical errors. The way of using GAI tools varies depending on the nature of the student's academic work. Students need GAI tools for assistance when it is hard to do academic work, to clarify unclear concepts, and to get initial ideas to start academic work. 4. Conclusion and Implications We could explore how management undergraduates at SUSL use GAI tools and their perspectives on GAI tools. The study provides valuable insights into the benefits and challenges of GAI tools. Higher education institutions should develop policies/strategies/ guidelines for the optimal and appropriate use of GAI tools.