Abstract:
1. Introduction
This paper explores how eco-business management strategies enhance
corporate social responsibility (CSR) initiatives by engaging stakeholders,
fostering sustainable practices, and promoting accountability within
organizations for long-term social and environmental benefits. Since
present management is often identified only with economic objectives, this
study tries to show how eco-business management bridges gaps in CSR by
aligning sustainability practices with stakeholder engagement for impactful
change. It also aims to highlight the need for companies to adopt eco-
business strategies that prioritize stakeholder engagement to drive
meaningful change and foster a sustainable future.
2. Research Methodology
The methodology involves analyzing doctrinal legal research, existing
literature reviews, and court interpretations to review the importance of
doing eco-business management through corporate social responsibility.
3. Findings and Discussion
Results indicate that companies integrating eco-business practices into
their core operations witness heightened stakeholder engagement, which
subsequently drives the success of CSR initiatives. In this discussion, the
researcher tries to showcase how effective eco-business management can
be achieved by establishing the Tripple Bottom Line (TBL) entire
management system. Also, the researcher critically evaluates the corporate
social responsibility of companies with the Competitive Argument,
Capability Argument, and the Self- Interest Argument to explore the
efficient eco business platform on this mother earth within the analysis of
suitable case laws and judgements which are decided in Sri Lanka and
other jurisdictions.
4. Conclusion and Implications
The researcher recommends here to enhance corporate social
responsibility, eco – business management should prioritize stakeholder
engagement through transparent communication and collaboration while
investing in sustainable innovations that reduce environmental impact and
align business practices with community welfare.
