ENGAGING STAKEHOLDERS: THE ROLE OF ECO-BUSINESS MANAGEMENT IN ENHANCING CORPORATE SOCIAL RESPONSIBILITY INITIATIVES

Abstract

1. Introduction This paper explores how eco-business management strategies enhance corporate social responsibility (CSR) initiatives by engaging stakeholders, fostering sustainable practices, and promoting accountability within organizations for long-term social and environmental benefits. Since present management is often identified only with economic objectives, this study tries to show how eco-business management bridges gaps in CSR by aligning sustainability practices with stakeholder engagement for impactful change. It also aims to highlight the need for companies to adopt eco- business strategies that prioritize stakeholder engagement to drive meaningful change and foster a sustainable future. 2. Research Methodology The methodology involves analyzing doctrinal legal research, existing literature reviews, and court interpretations to review the importance of doing eco-business management through corporate social responsibility. 3. Findings and Discussion Results indicate that companies integrating eco-business practices into their core operations witness heightened stakeholder engagement, which subsequently drives the success of CSR initiatives. In this discussion, the researcher tries to showcase how effective eco-business management can be achieved by establishing the Tripple Bottom Line (TBL) entire management system. Also, the researcher critically evaluates the corporate social responsibility of companies with the Competitive Argument, Capability Argument, and the Self- Interest Argument to explore the efficient eco business platform on this mother earth within the analysis of suitable case laws and judgements which are decided in Sri Lanka and other jurisdictions. 4. Conclusion and Implications The researcher recommends here to enhance corporate social responsibility, eco – business management should prioritize stakeholder engagement through transparent communication and collaboration while investing in sustainable innovations that reduce environmental impact and align business practices with community welfare.