Abstract:
1. Introduction
Due to emerging environmental issues in the world, people have started to
be concerned about the environment. Adopting sustainable products is a
better way to reduce environmental pollution, and upcycled products are
prominent among them. This research examines factors affecting the
upcycled product purchasing intention of undergraduates in the Western
Province of Sri Lanka. Five independent variables have been identified
using existing literature, i.e., environmental concern, perceived social value,
perceived uniqueness value, perceived financial risk, and perceived quality
risk.
2. Research Methodology
The sample was selected using a convenient sampling method, and the data
was collected using a structured questionnaire. A correlation analysis was
used to identify the relationship between variables. The relationship
between the independent variable and the dependent variables was
examined using a regression analysis.
3. Findings and Discussion
The findings emphasised that perceived uniqueness value, perceived
quality risk, perceived social value, and perceived financial risk,
significantly impact the undergraduates’ purchase intention of upcycled
products in Western Province, Sri Lanka. According to the regression value,
The environmental concern does not have a significant impact.
4. Conclusion and Implications
This study reveals factors that motivate undergraduates' purchase
intention of upcycled products. The findings will help marketers identify
areas that are important to attract more customers to upcycled products,
and policymakers can take action to increase the demand for upcycled
products
