Abstract:
1. Introduction
Regenerative tourism is an innovative approach that goes beyond
sustainability with the purpose of transforming travel destinations to
prosper while offering positive impacts. Sri Lanka, a nation rich in wildlife,
biodiversity, and cultural legacy, regenerative tourism has huge potential
for long-term, sustainable growth in the tourism industry. DMCs play a
vital role in promoting regenerative practices that are profitable and
sustainable for tourism. The objective of this study is to explore and
evaluate the potential of regenerative tourism as a sustainable and resilient
approach for the future of the tourism industry in Sri Lanka.
2. Research Methodology
The study used an inductive approach, following the interpretivism
philosophy. In line with qualitative methodology, data was collected
through observations and semi-structured interviews using the
convenience sampling method. The sample included five tourists, 5 DMCs
and three academics. The data was analyzed using Thematic analysis.
3. Findings and Discussion
The findings reveal that regenerative tourism is seen as the future of Sri
Lanka’s tourism industry, surpassing sustainability tourism. The study
found that tourists seek ethical, eco-friendly travel experiences, with DMCs
playing a crucial role in designing authentic, eco-friendly experiences. This
study focuses on themes of Ecological restoration, Community
empowerment, Economic sustainability, and Cultural preservation.
4. Conclusion and Implications
Even though regenerative tourism is a new concept, this study underscores
the potential for Sri Lanka to position itself in future rather than
sustainable tourism while identifying challenges like less infrastructure
and awareness and opportunities like economic and tourism industry’s
growth and community engagement.
