Abstract:
1. Introduction
This study aims to address the research question of whether family social
capital affects the level of engagement in the entrepreneurial process in
hospitality and tourism and how this relates to environment-related
motivations. The decision to engage in the entrepreneurial process and
social capital through bonds and bridges Provides new insights into the
relationship between perceptions of family support. The primary
contribution is the motivational role of "following an environmental
mission”. It mediates the relationship between H&T business
entrepreneurial activity and family social capital.
2. Research Methodology
This study selected a sample of 384 to ensure representativeness using the
Krijcie & Morgan table for unknown populations within the H&T sector.
The study uses a quantitative approach based on positivism utilizing
structured surveys. This study uses data analysis tools to investigate how
environmental motivations moderate the relationship between family
social capital and the engagement of entrepreneurial activity in Sri Lanka's
H&T sector. The research adopts a cross-sectional design, and probability
sampling is used to ensure generalizability. The data is analysed using
structural equation modelling in Smart-PLS software to identify the
relationship between variables.
3. Findings and Discussion
The results show a positive correlation between strong family ties and the
adoption of sustainable practices, suggesting that family networks play a
significant role in encouraging sustainable entrepreneurship in the
hospitality and tourism sector. The distinctiveness of the family hierarchy
is important in the decision-making process, and it has been possible to
determine how ecological strategies are implemented.
4. Conclusion and Implications
This research explores the importance of family networks fostering
sustainable entrepreneurship. The insights gained can demonstrate the
study needed by policymakers and industry leaders by developing targeted
support for sustainable tourism practices and family values by promoting
environmental and cultural sustainability.
