Abstract:
. Introduction
Tourists visit cultural places significantly more than other tourist
destinations. The tourism industry converted from product-focused to
experience-centric. Therefore, implementing modern technologies in
cultural places can provide visitors with quality and effective personalized
experiences. The research aims to examine critical technologies
implementing AI and Industry 4.0 and explore how AI-driven experiences
affect visitors' engagement and enjoyment and successful stakeholders'
utilization of AI technologies in cultural tourism.
2. Research Methodology
Data was collected from face-to-face interviews using different protocols
with nine industrial experts, including tourists, guides, IT managers, a
tourism board director, and a telecommunications analytics head.
Decisions were based on data saturation in qualitative research and
interpretivism. A purposive sampling technique was used, and thematic
analysis was used supported by NVivo software.
3. Findings and Discussion
The findings showed that AI and Industry 4.0 can provide personalized
experiences and satisfaction using modern technologies consisting of real-
time feedback, mobile applications, 3D models, and VR. AI can also apply
repetitive tasks and decision-making processes, such as data-driven and
automated repetitive tasks, to improve operational efficiency.
4. Conclusion and Implications
Researchers spotlight how mixed AI and Industry 4.0 technologies can
improve cultural tourism in Sri Lanka. By prioritizing engagement and
satisfaction for stakeholders by creating personalized experiences,
interactive storytelling, and better access, tourist engagement and
satisfaction can increase significantly. Findings show that using AI
increases a deeper cultural connection and re-visits. The study
recommends improving AI and infrastructure and collaborating with
cultural experts and IT managers to promote cultural tourism for
sustainable growth.
