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Volume 4 Issue I, 2024 pp. 01-128
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Browsing Volume 4 Issue I, 2024 pp. 01-128 by Issue Date

Browsing Volume 4 Issue I, 2024 pp. 01-128 by Issue Date

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CONTENTS

Unknown author (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-06-24)
Exploring Millennial Tourists' Interaction with Destination Stakeholders: A Study on Sri Lanka's Tourism Industry

Karunarathne, K.M.M.M.; Udunuwara, M. (2024-07-06)

This study examines millennial tourists' characteristics and travel behaviour in an Island destination like Sri Lanka. Specifically, this study attempts to understand the millennial travellers' interaction with various ...
Domestic Tourism Development in Southeast Dry Zone: Stakeholders' Perspective

Samantha, W.S.; Munasinghe, P.K.S. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-07-13)

This paper aims to identify salient features, problems and recommendations for developing domestic tourism in the Southeast dry zone of Sri Lanka from the stakeholders' perspective. The selected area was the Southeast dry ...
Editorial Note

Gnanapala, W.K.A.C; Cooper, Malcolm J.M.; Dewasiri, N. J.; Arachchi, R.S.S.W. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-07-19)
Destination Choice and the Behavioural Patterns of Solo Travel Content Creators in Sri Lanka

Lochana, Lakmini; Iraj, Ratnayake (Faculty of Applied Sciences Sabaragamuwa University of Sri Lanka, 2024-07-20)

This research study explores some unseen aspects of the lived experiences of solo travel content creators in Sri Lanka with two main objectives. Namely, the destination choice and the behavioural patterns demonstrated ...
Assessing Service Quality Attributes of Rural Tourism in Bangladesh: Avenues for Improvement

Muhammad, Shoeb-Ur-Rahman; Karabi, Kabir (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-07-26)

Although Quality service in a rural setting is an essential aspect of rural tourism, service quality attributes are less discussed in rural tourism literature. This study investigates tourists' perceptions to identify ...
Book Review on the Routledge Handbook of Hospitality Marketing, edited by Dogan Gursoy, 2018, Routledge

Rathnasiri, M. S. H.; Samantha, W. S. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-07-29)

The Routledge Handbook of Hospitality Marketing, edited by Dogan Gursoy, offers a comprehensive exploration of the dynamic and evolving field of hospitality marketing. The book implements a diverse methodology that joins ...

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