Book Review on the Routledge Handbook of Hospitality Marketing, edited by Dogan Gursoy, 2018, Routledge

Abstract

The Routledge Handbook of Hospitality Marketing, edited by Dogan Gursoy, offers a comprehensive exploration of the dynamic and evolving field of hospitality marketing. The book implements a diverse methodology that joins traditional marketing methods alongside present-day trends consisting of digital change, hospitality sustainability, and business development. Students, industry practitioners, and researchers can use this handbook to seek enhanced knowledge about hospitality marketing because it integrates theoretical dimensions and practical application examples. This academic review followed the methods employed by De Silva et al. (2023), Iddagoda and Dewasiri (2021), Dewasiri and Iddagoda (2021), Peiris et al. (2020), De Silva and Rathnasiri (2023), Rathnasiri and Dewasiri (2024), and Dewasiri and Samarasinghe (2019) to review this book.