Sabaragamuwa University of Sri Lanka

Assessing Service Quality Attributes of Rural Tourism in Bangladesh: Avenues for Improvement

Show simple item record

dc.contributor.author Muhammad, Shoeb-Ur-Rahman
dc.contributor.author Karabi, Kabir
dc.date.accessioned 2025-07-22T05:21:40Z
dc.date.available 2025-07-22T05:21:40Z
dc.date.issued 2024-07-26
dc.identifier.issn Online: 2756-911X
dc.identifier.issn Print: 2756-9101
dc.identifier.uri http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4900
dc.description.abstract Although Quality service in a rural setting is an essential aspect of rural tourism, service quality attributes are less discussed in rural tourism literature. This study investigates tourists' perceptions to identify important factors and existing levels of performance to provide a quality service in rural settings. Accordingly, we use Importance Performance Analysis (IPA) as an analytical frame of reference. Through a rigorous process, 25 service quality attributes were selected to generate tourists' perspectives on the importance and performance of rural tourism in Bangladesh. Data have been collected via a structured questionnaire from 500 respondents. The collected data were analysed using descriptive statistics. The investigation reveals that despite having all-natural resources, Bangladesh failed to flourish in rural tourism due to lacking human-made elements such as infrastructure and tourist facilities. This study will help the tourism stakeholders who provide services in rural settings understand the expectations of tourists. It will also help the policymakers to (re)shape tourism policy to make constructive decisions in developing rural tourism across the country. en_US
dc.language.iso en en_US
dc.publisher Faculty of Management Studies, Sabaragamuwa University of Sri Lanka en_US
dc.subject Rural tourism en_US
dc.subject Service quality attributes en_US
dc.subject IPA en_US
dc.subject Tourism policy en_US
dc.subject Bangladesh en_US
dc.title Assessing Service Quality Attributes of Rural Tourism in Bangladesh: Avenues for Improvement en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Advanced Search

Browse

My Account