Abstract:
Social Media Marketing in Tourism and Hospitality, authored by the renowned scholar Roberta Minazzi, makes a significant contribution to the growing body of research on the impact of social media in the tourism and hospitality industry. The book offers valuable insights into the implications of social media, focusing on two key themes of significant interest to academics and industry practitioners in the tourism and hospitality industry. These themes explore the evolving relationship between traditional marketing communication and word-of-mouth (WOM) in the context of social media growth, as well as the implications of social media for the financial valuation of brands (brand value). The book spans 178 pages in English and is organised into six chapters, comprehensively exploring these critical themes with relevant practical examples.
