Abstract:
The research investigates the transformative potential of integrating artificial intelligence (AI)
and sustainable design within an upscale conference center in Sri Lanka, driven by the observed
lack of advanced, technologically enhanced venues in burgeoning technological hubs
like Homagama. This investigation culminates in the proposal of the “NexusAI Hub." The overall
objective of this study is to assess the feasibility and strategic location of this visionary smart
conference center, positioning it as an integral part of the “Digital Silk Road" infrastructure,
commensurate with the Belt and Road Initiative (BRI) objectives for infrastructure development,
and aiming to establish a standard model for intelligent, sustainable, and inclusive urban
development. The theoretical basis is guided by concepts regarding digitalization, smart city
building, and sustainable innovation. Methodologically, the study utilizes a descriptive, qualitative
case study approach focused on the NexusAI Hub project. Data was consolidated from a
comprehensive business plan, including market analysis, competitive assessments, operational
strategies, and financial projections, with thematic analysis applied for insight extraction. Results
validate that the NexusAI Hub addresses a key market shortage through comprehensive
AI integration such as real-time translation, intelligent scheduling, and adaptive environmental
management as a key differentiator. This integration is poised to facilitate faster economic and
knowledge transfer between China and Sri Lanka, while the project’s strong sustainability thrust
(solar power, rainwater harvesting, and zero-plastic policy) enhances its cost advantage and reinforces
the BRI’s “Green Development" push. This research offers substantial implications
for business administration and innovation practices, providing a blueprint for transforming traditional
industries and contributing theoretically to the discourse on smart infrastructure and
sustainable business models that bolster regional connectivity sought by the BRI.
