Research on the international development strategies of Huanggang city’s tourism resources under the background of China - Sri Lanka strategic cooperation

Abstract

Under the dual background of the continuous deepening of the “Belt and Road” initiative and the comprehensive upgrading of the China-Sri Lanka comprehensive strategic cooperative partnership, Sri Lanka has become an important destination for Chinese residents to travel abroad. It’s Meetings, Incentives, Conferences, and Exhibition (MICE) market and cultural experience demands provide new opportunities for the internationalisation of Huanggang City’s tourism resources. This article analyses the policy environment and market characteristics of China - Sri Lanka tourism cooperation, combines the Dabie Mountain ecological resources, Dongpo cultural resources, and health and wellness industry foundation of Huanggang City, and draws on the international cultural tourism development experience such as of Ayutthaya in Thailand, Naples in Italy. From the four dimensions of product system construction, marketing channel expansion, service capacity improvement, and cooperation mechanism innovation, this paper proposes differentiated development strategies for Huanggang City’s tourism resources to connect with the Sri Lankan market, providing theoretical reference and practical paths for promoting the international transformation of the local cultural tourism industry.