1. Introduction This paper explores how eco-business management strategies enhance corporate social responsibility (CSR) initiatives by engaging stakeholders, fostering sustainable practices, and promoting accountability ...

1. Introduction Today’s retail industry is extremely competitive, with the supermarket concept gaining renewed interest among shoppers. Rapid technological advancements have significantly influenced consumer ...

. Introduction Smartphones will no longer act as a medium for communication but as multi-purpose devices enabling consumers to access all kinds of financial services through their smartphones. Mobile payment solutions ...

1. Introduction Increased internet usage has transformed digital marketing everywhere, including in Sri Lanka. Social media platforms, particularly YouTube have emerged as important tools affecting consumer choices. ...

1. Introduction Due to the expansion of online shopping among consumers, digital payment methods have become essential. The buy-now, pay-later (BNPL) option is also a digital transaction mechanism that is getting ...

1. Introduction Minimalism is emerging as a significant global trend, offering a fresh perspective on consumption, including clothing consumption, and it is also an emerging movement in Sri Lanka. Minimalistic clothing ...

Introduction The study will examine job satisfaction, focusing on the significant role of compensation in India's current economic context. While other factors like interpersonal relationships and work environment are ...

1. Introduction Neuromarketing, combining neuroscience and marketing, examines how unconscious emotional and cognitive responses influence consumer behavior. This study aims to explore how emotional involvement ...

1. Introduction Access-based consumption allows customers temporary access to things in exchange for a price, but the service provider retains legal ownership. As one form of access-based consumption, fashion renting ...

1. Introduction Today, businesses and marketers are realizing the value of using social media meme marketing to engage with consumers due to memes’ humorous, shareable, and relatable nature. Despite the global ...