DSpace at My University: Recent submissions

Now showing items 61-80 of 4336

LESS IS MORE: ANTECEDENTS OF MINIMALISTIC CLOTHING CONSUMPTION AMONG MILLENNIALS IN COLOMBO DISTRICT

Madhusanka, G.A.N; Silva, W.V (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Minimalism is emerging as a significant global trend, offering a fresh perspective on consumption, including clothing consumption, and it is also an emerging movement in Sri Lanka. Minimalistic clothing ...
THE IMPACT OF VALUE ORIENTATION AND SELF-ESTEEM ON CONSPICUOUS CONSUMPTION OF LUXURY FASHION PRODUCTS: SPECIAL REFERENCE TO GENERATION Y IN COLOMBO DISTRICT, SRI LANKA

Wickramasingha, W.M.A.S; Rathnasiri, M.S.H (Sabaragamuwa University of Sri Lanka, 2024-11-29)

. Introduction Affluent individuals use consumption to survive and even signal social standing. In Sri Lanka, the consumption of luxury goods has been booming during the past few years, and studies need to be conducted ...
NAVIGATING THE COMPLEXITIES OF JOB SATISFACTION: A STUDY OF INDIAN EMPLOYEES' NEEDS

Bhardwaj, K; Patel, H; Patel, N; Parekh, M; Mishra, S . (Sabaragamuwa University of Sri Lanka, 2024-11-29)

Introduction The study will examine job satisfaction, focusing on the significant role of compensation in India's current economic context. While other factors like interpersonal relationships and work environment are ...
EVOLUTION OF GENERATION ALPHA’S PREFERENCES AND THEIR IMPACT ON MIDDLE CLASS FAMILY PURCHASING DECISIONS

Parekh, V; Boricha, P; Parekh, M; Mishra, S (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Generation Alpha, the initial group born in the digital era, is exposed to social media and digital platforms almost from infancy. This research explores how their preferences evolve through childhood ...
ROLE OF NEUROMARKETING IN SHAPING ADVERTISING STRATEGIES

Soni, A; Khatri, M; Parekh, M; Mishra, S (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Neuromarketing, combining neuroscience and marketing, examines how unconscious emotional and cognitive responses influence consumer behavior. This study aims to explore how emotional involvement ...
ANTECEDENTS TOWARDS ONLINE SHOPPING CART ABANDONMENT OF FASHION CLOTHING INDUSTRY: REFERENCE TO GEN Z IN WESTERN PROVINCE, SRI LANKA

Sewmini, Y.D.L; Hettiarachchi, W.N (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction The internet in Sri Lanka has expanded rapidly, leading to an increase in online usage. Online shopping, particularly for fashion clothing, has grown significantly, where Generation Z playing a key role ...
THE IMPACT OF SOCIAL AND PERSONAL MOTIVES ON CONSUMERS' ATTITUDES TOWARD FASHION RENTING ADOPTION: EVIDENCE FROM GENERATION Z IN COLOMBO DISTRICT, SRI LANKA

Irunika, K.G.N; Rathansiri, M.S.H (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Access-based consumption allows customers temporary access to things in exchange for a price, but the service provider retains legal ownership. As one form of access-based consumption, fashion renting ...
IMPACT OF LIVE STREAM SHOPPING ON CUSTOMERS’ PERCEIVED RISK AND PURCHASE INTENTION TOWARDS E COMMERCE PLATFORMS; SPECIAL REFERENCE TO MILLENNIAL USERS IN WESTERN PROVINCE, SRI LANKA

Perera, L.K.L.A; Piumali, P.L.G.S.D (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction The study examines how live-streaming purchases impact millennial users in Sri Lanka's Western Province's Western Province's perception of risk and intention to buy on e-commerce platforms. Practical ...
EFFECTS OF FACEBOOK MEME MARKETING ON CONSUMER ENGAGEMENT: WITH SPECIAL REFERENCE TO GENERATION Z IN WESTERN PROVINCE, SRI LANKA

Viduranga, R.A; Piumali, P.L.G.S.D (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Today, businesses and marketers are realizing the value of using social media meme marketing to engage with consumers due to memes’ humorous, shareable, and relatable nature. Despite the global ...
THE IMPACT OF VISUAL CONTENT OF LINKEDIN ON CONSUMER ENGAGEMENT: WITH SPECIAL REFERENCE TO MILLENNIALS IN WESTERN PROVINCE, SRI LANKA

Kumari, D.L.S.P; Piumali, P.L.G.S.D (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Visual content has been considered a significant factor in business and public communication over the past few years. With the increasing usage of social media, brands are increasingly utilizing social ...
IMPACT OF SOCIAL MEDIA INFORMATION CREDIBILITY ON SOCIAL COMMERCE PURCHASE INTENTION

Ranjith, A.D.D.P.; Nisansala, S.P.S.F; Jayasingha, J.N.M; Weerasekara, A.R; Wisenthige, K; Dayapathirana, N.N (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Facebook, a top social commerce platform, highlights the importance of information credibility, as trust in product claims and reviews significantly influences purchase intentions, particularly for ...
IMPACT OF GAMIFICATION ON CONSUMER BRAND ENGAGEMENT IN THE TELECOMMUNICATION INDUSTRY IN SRI LANKA

Munasinghe, R.P.G.D.K; Gamage, T.C (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction With advancements in technology, the concept of gamification is increasingly being used worldwide to enhance consumer brand engagement. Although telecommunication companies in Sri Lanka are also implementing ...
FACTORS INFLUENCING SOCIAL MEDIA FATIGUE AMONG GENERATION Z CONSUMERS: EMPIRICAL EVIDENCE FROM THE FASHION INDUSTRY IN SRI LANKA

Kumari, A.G.W.D; Gamage, T.C (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Players in the Sri Lankan fashion industry leverage extensive social media marketing to enhance visibility and sales. However, this approach often prioritizes profit and competition at the expense of ...
EFFECTIVENESS OF TIKTOK MARKETING IN SRI LANKA'S APPAREL INDUSTRY

Perera, C.U.R.; Kariyawasam, S.S .; Rathnayake, H.D (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction As of early 2024, TikTok had 4.44 million users aged 18 and above in Sri Lanka, with its ad reach covering 36% of the country's total internet user base. This research aims to explore the impact of TikTok ...
EFFECT OF CORPORATE SOCIAL RESPONSIBILITY AS A GAME CHANGER ON BRAND LOYALTY TOWARDS SPA CEYLON

Jayawardena, M.V.V; Rathnayake, H.D (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction In an era where consumers are increasingly conscious of ethical and sustainable practices, Corporate Social Responsibility has emerged as a critical factor in shaping brand reputation and consumer loyalty. ...
AN EXPLORATORY STUDY ON THE USE OF GENERATIVE ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT: INSIGHTS FROM SRI LANKAN HR MANAGERS

Pubudumali, P.K.D.H.M; Priyankara, H.P.R. (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Despite the global rise of Generative Artificial Intelligence (GAI), limited research exists on its applications by Human Resource (HR) Managers in Sri Lanka. The objective of this research is to explore ...
AN EXPLORATORY STUDY ON THE IMPACT OF JOB GHOSTING ON CANDIDATES' WELL-BEING AND EMPLOYER BRANDING IN SRI LANKA

Afra, M.I.F; Thiranagama, A. W (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Job ghosting—the abrupt cessation of communication by employers during the selection process—has become a critical issue in the Sri Lankan job market. According to a preliminary survey of 20 participants, ...
EXPLORING THE REASONS FOR LOW LEVEL OF PRODUCTIVITY AMONG MANPOWER EMPLOYEES WITH REFERENCE TO ATLAS AXILLIA CO. (PVT) LTD

Perera, M.P.L.D.; Katuwandeniya, I.M (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction In today’s competitive manufacturing landscape, worker productivity plays a pivotal role in organizational success. This study explores the factors affecting manpower employee productivity in the Pastel ...
CHALLENGES FACED BY HUMAN RESOURCE PROFESSIONALS WHEN WORKING WITH GENERATION Z EMPLOYEES IN THE SRI LANKAN APPAREL SECTOR COMPANIES

Amarathunga, K.C; Katuwandeniya, I.M. (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction As Generation Z enters the workforce, workplaces need several changes to be made to attract and retain these digital natives. However, the Sri Lankan context has yet to receive significant research ...
DISCOVERING THE FORMS OF EMOTIONAL VIOLENCE AMONG MARRIED COUPLES IN SRI LANKA: AN MMEA MODEL-BASED STUDY

Perera, N; Ekanayaka, C; Peiris, A; Rohana, N; Dunuwila, V; Jayasuriya, N. (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Emotional violence (EV) is a major segment of Intimate Partner Violence (IPV), but past literature has mainly focused on sexual and physical violence. Emotional violence is psychologically distressing ...

Now showing items 61-80 of 4336

Search DSpace

Advanced Search

Browse

All of DSpace

Recently added

DSpace at My University: Recent submissions

Search DSpace

Browse

All of DSpace

My Account